Forecasting Future Tourism Market Trends
It has been recognized among countries that tourism stands as an important hospitality industry for bring in a good amount of revenue for national development. Since competition in this industry is fierce, host countries need to use information technology to operate effectively in the tourist market. In particular, forecasting future travel market trends serves as an important tool to differentiate tourism products and services while creating future product value. Based on this marketing scenario, the researcher aimed to explain and justify the need to forecast future tourism market trends. The researcher used a bilingual online survey questionnaire on 15 variables to collect data from 1,600 Thai and foreigner participants. The 5-level estimation questionnaire was tested for IOC at .765 which was considered appropriate to create an online bilingual questionnaire via the Google program. The results from the survey analysis revealed positiveness in future tourism market trend factors and consumer behaviors.
Keywords: Trend forecast, tourism market factors, future tourist market trends, hospitality industry